Friday, May 14, 2010

interactive | video | production

As of today, right now, my latest creation is unveiled online. I teamed up with the clown princesses of YouTube, GraceNMichelle, to dream-up and produce a real-life paper doll video. We pitched the idea to H&M and they commissioned an interactive YouTube Paper Dolls promotion for their Fashion Against AIDS line of clothes.
Grace and Michelle are going to the Fashion Against AIDS launch party in NYC next week and viewers get to dress them up and vote on what they're going to wear on the red carpet. Try it for yourself here.

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