interactive | video | production

As of today, right now, my latest creation is unveiled online. I teamed up with the clown princesses of YouTube, GraceNMichelle, to dream-up and produce a real-life paper doll video. We pitched the idea to H&M and they commissioned an interactive YouTube Paper Dolls promotion for their Fashion Against AIDS line of clothes.

Grace and Michelle are going to the Fashion Against AIDS launch party in NYC next week and viewers get to dress them up and vote on what they're going to wear on the red carpet. Try it for yourself here.

Enjoy!

this friday - shoot with graceNmichelle

It's on! Shooting this Friday, March 5th with vloggers extraordinaire GraceNMichelle. They wanted to be part of the Geek Goddesses series and I was like, "OMG" and they were like, "LOL". I posted a little bit about the concept idea here along with some undecipherable rough sketches.

But here's why you should care:
We (Me, Grace, Michelle, my crew members, and you we hope) are going to be tweeting throughout the day about the shoot. There will probably be some behind-the-scenes twitpics of the set, me sweating, GraceNMichelle getting made up, etc.

To tune in, make sure you're following us on Twitter (@JeremyBales, @GraceNMichelle). And if you're tweeting about the project please include #geekgoddesses so we can quickly find your tweets.

GraceNMichelle #geekgoddesses rough sketches

I'm no illustrator. Sketching perspective concepts has always been a challenge for me.

I am pretty handy at drawing an overhead floor-plan on graph paper. And that is actually a great start for me in the pre-production phase of the shoot. I start with an easy overhead plan, pick a camera angle or two, and sketch away.

I got a few snapshots from GraceNMichelle of our Geek Goddesses photo shoot location. It will be a familiar one, because we're using one of the usual vlogging settings of GraceNMichelle and Daily Grace.

The concept, the geeky activity that we decided on for these two goddesses is (surprise) vlogging. We're going to be paying respectful homage to the Numa Numa, Chocolate Rain, and lonelygirl15's out there who open up their lives on the you tubes.

The humor in this one will come from the moment. We're going to be seeing them seconds before their taping as they feverishly prepare the room and themselves for the camera. We talked about in our concept meeting that there have been so many times that they are shoving trash or underwear out of the frame of the webcam before shooting to give the appearance of a clean, tidy room. We're going to catch this moment in a fun way. Maybe they'll be all dolled up from the waist up, and wearing PJs and fuzzy slippers from the waist down.

Right now Risa, our Artistic Director (that's her rough sketch above), and I are thinking of the composition and shape of the photo. It's still a little bit up in the air, so I may make a trip to the location for some more scouting shots. Next we'll be figuring out what props we want in the shot that GraceNMichelle would probably try to hide.

More Geek Goddess posts HERE

#geekgoddesses off to an incredible start

Electronic invitations went out yesterday in several forms. We sent emails to friends, clients and other creative people with an image of Geek Goddess Christine Miller (of teleyoga) playing a video game.

Tweets about the project were on in full force with the tag #geekgoddesses. Response has been overwhelmingly positive. We've got a few more models lined up for the project including the hilarious and georgeous youtube vloggers GraceNMichelle. I'm almost out-of-my-mind excited about this prospect.

We got a mention on supercreative after pitching the idea to shoot three of the Geek Goddesses shoots as part of their supercreativeten project in Miami this summer. I'm not holding my breath about this one since our shoot pitches aren't Miami-centric. BUT this idea has gotten me really psyched about road-tripping down south for a few shoots.


The video game shot was the first idea that I had for Geek Goddesses. I was playing Rainbow Six Vegas (one of those really great shooting/killing games). Some guests were coming over for dinner and I rushed to hide the headset that you use to talk to other players because it was so embarrassingly dorky. My thought was that if girls played these games, I wouldn't have to be embarrassed. Thus the idea that girls DO play them when no one is looking. Can you imagine such a world?

Geek Goddesses is a new series that I'm shooting. And I'm blogging and tweeting all the behind-the-scenes stuff -- concepts, sketches (stick figures included). Get updates on the entire production HERE and on twitter via #geekgoddesses. Jump in with comments and tweets on what you want to see more (or less) of.